Artist & audience development
Learn how positioning, audience behavior, and platform strategy shape an artist's growth.
CAREERS AT CGI MARKETING
Music & Digital
Content Marketing Internship
A project-based internship inside a music marketing company for students interested in artist strategy, audience development, digital content, and brand collaboration.
THE PROGRAM
Learn music marketing
by doing the work.
CGI Marketing works at the intersection of music, digital media, and audience development, with a focus on emerging artists and music-led partnerships.
The Music & Digital Content Marketing Internship gives students hands-on experience researching music audiences, analyzing artist positioning, developing music-driven social strategies, and exploring partnerships between artists, venues, and consumer brands.
This is a learning-focused role with structured supervision, weekly feedback, and defined project deliverables.
WHAT YOU'LL DO
Real music
marketing work.
Interns contribute to research and strategy work while building a professional portfolio.
01
Research current trends in music marketing, digital media, and audience development.
02
Analyze emerging artist branding across Spotify, YouTube, TikTok, Instagram, and related channels.
03
Develop short-form video and music-driven content strategies for artist and partnership campaigns.
04
Research independent and emerging artists for potential brand, venue, restaurant, and lifestyle collaborations.
05
Assist in developing music-focused digital campaigns and partnership concepts.
06
Track campaign performance, organize findings, and prepare concise weekly reports.
07
Complete a final music marketing strategy project and presentation.
LEARNING OBJECTIVES
Built to learn.
Designed to deliver.
The internship combines independent research with consistent professional guidance and weekly review.
Digital music marketing
Apply campaign thinking to short-form video, social content, streaming platforms, and artist storytelling.
Brand partnerships
Research collaboration concepts connecting emerging artists with venues, restaurants, and lifestyle brands.
Analytics & reporting
Translate engagement and campaign data into practical recommendations and clear weekly reporting.
Industry fundamentals
Build practical awareness of music licensing, copyright, brand use, and professional campaign workflows.
Portfolio development
Finish with a strategy project demonstrating research, creative thinking, and presentation skills.
8-WEEK PROJECT TRACK
From research
to final strategy.
Each week ends with a concrete deliverable and a supervisor review. A standard 8-week schedule at 10 hours per week totals 80 internship hours.
Week 1Market + Artist ResearchIndustry scan and emerging artist research sheet
Week 2Audience AnalysisAudience profiles, positioning, and opportunity map
Week 3Platform ReviewSpotify, YouTube, TikTok, and Instagram presence analysis
Week 4Content StrategyShort-form content and music-driven campaign framework
Week 5Campaign DevelopmentSample social campaign and content calendar
Week 6Brand CollaborationArtist × venue/lifestyle brand partnership proposal
Week 7Analytics + OptimizationPerformance review and campaign recommendations
Week 8Final PresentationComplete music marketing strategy report and presentation
SUPERVISION & TRAINING
A professional learning environment.
01
Weekly Supervisor Meeting
Review progress, current work, questions, and the following week's priorities.
02
Defined Deliverables
Each project stage produces a tangible research, strategy, content, analytics, or presentation deliverable.
03
Ongoing Feedback
Work is reviewed for research quality, strategic thinking, clarity, and professional communication.
POSITION DETAILS
PositionMusic & Digital Content Marketing Intern
DepartmentMusic Marketing & Media
LocationDiamond Bar, California / Hybrid
Duration8–10 weeks
Time Commitment8–10 hours per week
FormatProject-based + supervised
Students seeking academic credit are responsible for confirming eligibility and receiving approval from their educational institution. CGI Marketing does not represent that this position is pre-approved by any university or academic program.